In today’s world, many individuals know or have been told they “need to write a book.” This course covers the nonfiction publishing process, including the creation, positioning, and marketing of a professional work. Participants will learn how to develop a compelling book concept, craft a proposal that aligns with publishers’ expectations, and understand the publishing landscape. The class also presents the steps needed to set their work up for success, including platform development, launch planning, and ongoing marketing strategies. By the end of the session, attendees will gain the practical guidance needed to create a well-positioned publication that enhances their visibility and contributes to their broader career objectives.
Alicia Simons is the founder and principal of A. Simons Consulting, a marketing firm that works with nonfiction authors through every stage of the development, publishing process, and marketing of their books.
Alicia Simons
